What is narrative power?

It’s our ability to shift what we consider to be thinkable, sayable, doable or acceptable – within our own lives or the world.

It’s expressed in the way we talk to ourselves. In how we brand our work. In the kind of art we create. In the ideas we celebrate, the ones we marginalise, and even the paths we choose for our lives. There’s a broader socio-political dimension too — and that’s where much of my work is focused. You can learn more about that here.

In short, narrative power is everything.
My work explores how we might step more deeply into our own.

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Whether it’s an art piece, a resource library, an essay, a keynote speech, or a brand website crafted in collaboration — my hope is that it carries a message meant for this moment, and contributes to the wider work of liberation.

I believe we’re here to embrace what makes each of us different — and to use that expression to make a difference.

Learn more with this nine-minute video.

A nine-minute visual think piece by Najite Phoenix, exploring how binary thinking — rooted in colonialism and capitalism — shapes the world we live in. Through poetic narration and imagery, the video invites us to reimagine difference not as division, but as medicine. It calls for a return to balance by embracing the parts of ourselves and others that have been historically devalued.

My work offers a regular reminder that “words create worlds”. And whether intentionally or not, we’re all playing a part in shaping the one that we share.

So, through Decolonial by Design, I support organisations in (slowly) adopting a decolonial approach to how they think, speak, and show up in the world. Because I believe systems change is crucial.

But I also believe personal power matters. In fact, I believe it’s essential in driving systems change.

That’s what this space is dedicated to — an invitation to experience more freedom, joy, and compassion, and to co-create new worlds from a steadier, more liberated place.

Here’s how you might want to explore this space:

For resources, mini-courses, and audio journeys, visit the Lib Lab — a curated space of tools and experiments designed to support more liberatory approaches to work, wellbeing, and wealth-building.

For my essays, poetry and music; browse my library of Collections. My essays, videos, and creative work live here — all rooted in narrative power, and grouped by theme.

To engage with me or my work more directly:
Individuals click here and Organisations click here.
For bookings, it’s here.